
Approaching Schools
Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger impact on children's lives.
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Episodes
50 episodes
Funding - It’s Not Your “Job” But it IS Your Business
Still being ghosted by schools or nurseries? Take the Approaching Schools Scorecard now and discover which parts of your marketing can be improved in just 4 minutes! Take the free quiz at www.cery...
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14:57

The Tech You Need to Grow And Retain Your Clubs in Schools
Want to have a bigger impact by growing your business in schools or nurseries this year but don’t know where to start? The Approaching Schools & Nurseries Bundle has all of the tools I use, including my campaign calculator, campaign cal...
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40:15

The Truth About Free Tasters - If You Think They Don’t Work In Schools, You’re Missing The Point
If this episode resonated with you and you’re thinking, ‘I need a more valuable offer for schools,’ then I’d love to invite to my free Approaching Schools Challenge where we will be creating our offers, evidencing the need for our servic...
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15:36

Perfect Timing, Perfect Pitch - What Franchisors AND Franchisees Can Do Right Now
If this episode hit home and you’re thinking, ‘We need a better system for schools,’ then I’d love to invite franchisors to apply for my 7-week consultancy programme.You’ll walk away with 6 done-with-you school/nursery marketing campaign...
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20:47

The Power of Assemblies – How to Engage Schools & Boost Club Sign-Ups
Turn your school assemblies into sold out clubs!Learn how to confidently deliver high-impact school assemblies that inspire pupils, fill your clubs and position yourself as a trusted activity education partner for schools - all in just 4...
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28:26

Approaching Schools & Nurseries Q&A
If you’re ready to ditch the endless guesswork and finally land consistent bookings in schools or nurseries, I invite you to join the Approaching Schools Challenge. This is your chance to master a proven, feel-good approach that draws in hea...
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20:51

Charting Success - Marketing Children’s Activities to Schools and Nurseries in 2025
If you’re brand new to approaching schools and nurseries, download my free workbook for lots of inspiration on growing a stable business for long-term impact in 2025 at www.ceryskeneally.com...
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16:51

When Your Offer To Schools Or Nurseries Misses The Mark
If you’re ready to escape the overwhelm and build a stable business with long term impact in schools or nurseries in 2025, now is the time to join the Approaching Schools Academy - my CPD accredited professional development programme. Don...
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13:33

Why Less Is More In Education Marketing
Right now you’re probably thinking about your next campaign because it’s your last real chance to get some marketing out to schools or nurseries before the end of the year. If you just want to know exactly how to structure your next campa...
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19:56

Education is Changing - How to Stay Relevant as a Business in Schools
To learn more about how you can implement my C.L.A.S.S Concept to build long term partnerships with schools and nurseries, join my “Back To School” 2 Part Masterclass series on 17th & 18th September. Sign up for Facebook messenger not...
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14:03

How Former Teachers Can Get Back Into Schools or Nurseries on Your Own Terms
Join my 3 day online experience for former/part-time teachers to help you get back into schools or nurseries on your own terms so you can continue to do what you love without the bureaucracy or burnout! Register for free at
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26:04

Your Summer Action Plan
If you have had good value from listening to any of the episodes from this podcast, I would be honoured if you could vote for me in the National Children’s Activities Awards. Please go to the following website, scroll all the way down to ...
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25:07

Get Your Baby Classes Into Nurseries
In this episode of the Approaching Schools podcast, we dive into the exciting opportunities that come with partnering with nurseries and preschools. We explore how these collaborations can lead to a more reliable income and open up plenty of da...
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24:05

Dynamic Deadlines - How To Boost Responses From Schools Or Nurseries
In this week's episode I want to talk to you about the importance of setting realistic deadlines in marketing to schools and nurseries. Protecting your deadline integrity when following up and tailoring your campaigns to different problems....
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18:33

Accelerating Sales - Additional Marketing Strategies for Maximum Revenue Growth
In this week's episode I want to talk to you about how you can accelerate your sales as a children's activity provider. We will consider:how to accelerate your sales in different waysthe number of touchpoint you nee...
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17:43

'Get Paid to Get Paid' - Create a Community Marketing Funnel for Your Business
Did you know that the reality is that many parents do not even know that your service exists. There are so many people in your community who are not seeing your social media. So today I want to share with you ways to create a marketing funnel t...
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27:57

Your Impact Extends Further Than You Could Possibly Imagine
I have been thinking a lot whilst preparing for my TED talk about the impact children's activities providers are making on the children they work with, their families and the wider community. So in today's episode I want to encourage you ...
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12:24

Building Bridges: Collaborating With Schools At The Start Of Term
In this week's episode, as we begin another school term at the start of the year we are talking about how we collaborate with schools. I am pleased to welcome one of my Academy members, Jackie from Stageability, to share her own experience of t...
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28:40

Marketing Magic - Promoting Your Services to Schools and Nurseries
In this episode I want to consider how classic communication methods can work wonders for your marketing strategy even in the busy world of social media marketing.In this episode I discuss:how can you make email marketing wo...
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14:08

Schools and Nurseries Unplugged: Unlocking Opportunities for Activity Providers
How do you create strong partnerships with schools and nurseries? This is what activity providers are wanting to understand so that they can develop their business further.To learn more about this hear me talk about:why enri...
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12:59
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030 Unlocking Young Minds - The Cognitive Super Powers of Extra Curricular Activities in Schools
In this episode I am talking all about the power extra curricular activities have in a school setting. Let me take you into the world of a child who so longed for these activities taking place outside of school to take place in school. Can you ...
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12:20
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028 Building a Foundation for Stable Business Income
In this episode I want to talk about something that I am incredibly passionate about for kids activity providers. How can you build a more stable income by working with schools and nurseries.I discuss:some examples of Childr...
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17:33
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027 The Smooth Operator - Reviewing Your Systems and Process Ahead of the Next Academic Year
Today's episode is all about how you can become a smooth operator before the next academic year. I am going to share with you some of the best ways you can review your systems and processes. By doing these things you are going to get a jumpstar...
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11:36

026 What's Working Really Well Right Now for Providers Who Partner with Schools and Nurseries
What can you be doing at this time of year to set yourself up for success when the new school year begins. How can you start to renew your contracts? What can you be doing to build your contacts list? Well this is what we are going to consider ...
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15:10

025 The ABC's of Marketing to Schools - A Guide for Activity Providers
In this week's episode I am talking all about the 'ABC's' of marketing for activity providers looking to secure work in schools. I am going to give you three simple tips that will be helpful if you’re just starting out in business.We...
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16:51
